Monthly Archives: May 2015

MediaPost wrote an article about the work we did for SWAN Products.

Posted on by Brett Shevack

Brand Initiatives Group started working with SWAN late last year on three major initiatives. First, we redefined their brand positioning as ‘The Watering Company’ to provide an overarching brand umbrella. Next, we rationalized their brand architecture to give each of … Continue reading

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‘Holding’ companies need to redefine themselves through their client’s eyes.

Posted on by Brett Shevack

‘Holding’ can be a very positive word. After all, there is nothing better than ‘holding’ a baby, ‘holding’ up your end of the bargain is always the right thing to do, and ‘holding’ yourself accountable shows real character. But ‘holding’ … Continue reading

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