Monthly Archives: May 2015
Brand Initiatives Group started working with SWAN late last year on three major initiatives. First, we redefined their brand positioning as ‘The Watering Company’ to provide an overarching brand umbrella. Next, we rationalized their brand architecture to give each of … Continue readingPosted in General | Comments Off on MediaPost wrote an article about the work we did for SWAN Products.
‘Holding’ can be a very positive word. After all, there is nothing better than ‘holding’ a baby, ‘holding’ up your end of the bargain is always the right thing to do, and ‘holding’ yourself accountable shows real character. But ‘holding’ … Continue readingPosted in General | Comments Off on ‘Holding’ companies need to redefine themselves through their client’s eyes.