Monthly Archives: January 2016

Is Donald Trump liable for ‘brand malpractice’?

Posted on by Brett Shevack

A recent piece from CNBC spoke about the damage that Donald Trump is doing to his business and his brand because of his polarizing rhetoric. I couldn’t agree more. In fact, I would like to take the discussion a step … Continue reading

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Building ‘a culture of customer retention’ is key to long-term growth

Posted on by Brett Shevack

There’s an old story about the sales guy that dies and is given the choice of spending a day in Heaven and a day in Hell before deciding where he wants to spend the rest of eternity. So, first he … Continue reading

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Collaborative sessions are an opportunity to stand out in a crowd.

Posted on by Brett Shevack

No matter what business you are in, whether you work for a large company or a small one, whether you’re a trainee or on a management fast track, there’s a good chance you’ll be invited to participate in many group … Continue reading

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