Monthly Archives: January 2017Defining a brand only by product innovation is high-risk, high-reward.Many years ago, I remember doodling during a lull in a research presentation at Gillette, a brand that revolutionized its category through continual product innovation. The latest shaving system had just been launched successfully, but I found myself wondering what would be … Continue reading Posted in General | Comments Off on Defining a brand only by product innovation is high-risk, high-reward. |