Monthly Archives: April 2017

Don’t choose an ad agency by choosing a campaign.

Posted on by Brett Shevack

In what other industry can a potential client call up and invite successful and respected firms to compete for their business and have them all jump at the opportunity to spend days, nights, weekends, and hundreds of thousands of dollars … Continue reading

Posted in Uncategorized | Comments Off on Don’t choose an ad agency by choosing a campaign.

Private Equity needs to be more focused on Brand Equity

Posted on by Brett Shevack

“…a predatory system created and perpetuated by Wall Street solely to pump its own profits.” This was how Josh Kosman of Rolling Stone Magazine described private equity firms back in 2012. James Surowiecki was even less subtle in describing them in … Continue reading

Posted in Uncategorized | Comments Off on Private Equity needs to be more focused on Brand Equity