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MediaPost wrote an article about the work we did for SWAN Products.

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Brand Initiatives Group started working with SWAN late last year on three major initiatives. First, we redefined their brand positioning as ‘The Watering Company’ to provide an overarching brand umbrella. Next, we rationalized their brand architecture to give each of their brands a distinct focus and reason for being. Finally, we conducted our growth acceleration process for them to identify growth initiatives with the greatest potential.

You can read the full article here

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