Social Media Campaigns with Blundstone and Ducati

ForWEBBrand Initiatives appears on “Mobile Marketer” where they look at how Blundstone is currently working on a social media campaign, based on an Instagram tour of the Pacific Northwest, featuring the boots and motorcycles from Ducati

“Social media is central to this campaign,” said Kate Shevack, managing partner at Brand Initiatives Group, marketer for Blundstone. “#HowIRoam is all about inspiring people to engage with Blundstone and share how doing what they love sets them free.

“In return, as part of an Instagram contest, they get the opportunity to potentially win a Ducati Scrambler and the limited edition Blundstone Ducati Scrambler boot,” she said.

Find out more at

And view the contest details at

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