Social Media Campaigns with Blundstone and Ducati

Brand Initiatives appears on “Mobile Marketer” where they look at how Blundstone is currently working on a social media campaign, based on an Instagram tour of the Pacific Northwest, featuring the boots and motorcycles from Ducati

“Social media is central to this campaign,” said Kate Shevack, managing partner at Brand Initiatives Group, marketer for Blundstone. “#HowIRoam is all about inspiring people to engage with Blundstone and share how doing what they love sets them free.

“In return, as part of an Instagram contest, they get the opportunity to potentially win a Ducati Scrambler and the limited edition Blundstone Ducati Scrambler boot,” she said.

Find out more at http://www.mobilemarketer.com/cms/news/social-networks/21273.html

And view the contest details at http://us.blundstone.com/howiroam

This entry was posted in General. Bookmark the permalink. ← MediaPost wrote an article about the work we did for SWAN Products. Professional services companies need to differentiate themselves or risk commoditization. →

Comments are closed.