Brand Initiatives Group https://validator.w3.org/feed/docs/rss2.html Mr Mag Features Brand Initiatives L’Officiel interviews Kate Shevack for Blundstone CONTACT Footwear Plus Talks with Brand Initiatives about first Blundstone Pop Up Store Brand Initiatives Featured For Work On Blundstone Global Expansion Don’t choose an ad agency by choosing a campaign Private Equity & Brand Equity Think you don’t compete in a commodity category? Defining a brand by public innovation is high risk, high reward Human resources is more than a department, it is every company’s most important asset. Companies need to look inside not just outside for growth ideas Identity Brand development Creative solutions Strategy Understanding Positioning PROJECTS Rebranding is not a substitute for defining who you are. Home Mergers don’t save companies that have lost their way. PROCESS HOW WE WORK WHAT WE BELIEVE TEAM Collaborativity BLOG