Mr Mag Features Brand Initiatives

Kate Shevack, managing partner of Brand Initiatives Group, Blundstone’s U.S. marketing arm spoke with MR Mag in an article that looks at how “Australian Chelsea boot brand Blundstone is celebrating 50 years of the Original 500 Series.”

While the brand itself has been around since the 1800’s, the Original 500 Series boots are celebrating 50 years and “have appealed to farmers, builders and workers with its rugged, all-around charm.”

While over 25 million pairs of the Original 500 Series have been sold to date, the look has remained the same, though some technological improvements have been made.

“There would be an uproar if we were to change the boot much,” said Steve Gunn, Blundstone CEO. “If you took a picture of the side profile, you’d find it difficult to tell the difference between the first 500 boots and today’s boots.”

“Those that wear Blundstones swear by their comfort and never miss a chance to talk about their devotion and love they have for their boots,” added Kate Shevack. “The campaign pays homage to that bond, highlighting the passion they instill in the people who wear them.”

Read the full article at

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