Author Archives: Brett ShevackL’Officiel Interviews Kate Shevack About BlundstoneApril 25In the article titled “For Blundstone, Consistency is Key to Change,” Kate Shevack was asked about the popular Chelsea boot, “which has transcended time and lifestyle with minimal aesthetic changes.” She talks with Ali Webb of L’Officiel USA about the … Continue reading Posted in Uncategorized | Comments Off on L’Officiel Interviews Kate Shevack About BlundstoneMR Mag Features Brand InitiativesFebruary 13Kate Shevack, managing partner of Brand Initiatives Group, Blundstone’s U.S. marketing arm spoke with MR Mag in an article that looks at how “Australian Chelsea boot brand Blundstone is celebrating 50 years of the Original 500 Series.” While the brand … Continue reading Posted in Uncategorized | Comments Off on MR Mag Features Brand InitiativesBrand Initiatives Featured For Work On Blundstone Global ExpansionNovember 17Brand Initiatives Group & Blundstone were featured this week in MR Magazine, an industry-wide publication in the US. The article talks about Blundstone’s recent changes and pushing the global brand identity into the US market, as well as the newly … Continue reading Posted in Uncategorized | Comments Off on Brand Initiatives Featured For Work On Blundstone Global ExpansionDon’t choose an ad agency by choosing a campaign.April 10In what other industry can a potential client call up and invite successful and respected firms to compete for their business and have them all jump at the opportunity to spend days, nights, weekends, and hundreds of thousands of dollars … Continue reading Posted in Uncategorized | Comments Off on Don’t choose an ad agency by choosing a campaign.Private Equity needs to be more focused on Brand EquityApril 7“…a predatory system created and perpetuated by Wall Street solely to pump its own profits.” This was how Josh Kosman of Rolling Stone Magazine described private equity firms back in 2012. James Surowiecki was even less subtle in describing them in … Continue reading Posted in Uncategorized | Comments Off on Private Equity needs to be more focused on Brand EquityThink you don’t compete in a commodity category? Think again.March 13A ‘commodity category’ is usually thought of as one with non-differentiated products. Go into your local drugstore and you’ll see lots of them; brand name products sitting right next to store brand products that are exactly … Continue reading Posted in Uncategorized | Comments Off on Think you don’t compete in a commodity category? Think again.Defining a brand only by product innovation is high-risk, high-reward.January 10Many years ago, I remember doodling during a lull in a research presentation at Gillette, a brand that revolutionized its category through continual product innovation. The latest shaving system had just been launched successfully, but I found myself wondering what would be … Continue reading Posted in Uncategorized | Comments Off on Defining a brand only by product innovation is high-risk, high-reward.Human resources is more than a department, it is every company’s most important asset.December 12NIKE makes great running shoes, but it’s not what makes it a great company. World-class aircraft engines aren’t what make GE a world-class organization. And warm, comfortable fleece isn’t what makes Patagonia so amazing. Spend time inside a lot of … Continue reading Posted in Uncategorized | Comments Off on Human resources is more than a department, it is every company’s most important asset.Companies need to look inside, not just outside, for growth ideasNovember 3Most companies fail to capitalize on a powerful resource for growth ideas: their own people. I am not just talking about the heads of marketing, innovation or new product development. Great growth ideas can come from sales, accounting, legal – … Continue reading Posted in Uncategorized | Comments Off on Companies need to look inside, not just outside, for growth ideasBlundstone Campaign Featured in Mobile MarketerOctober 14Kate Shevack is featured in Mobile Marketer this week, where they talk to her about Blundstone’s HowIRoam 2016 campaign and how it taps into social media influencers. By tagging Blundstone on Instagram and attaching the hashtag #HowIRoam, users enter themselves … Continue reading Posted in Uncategorized | Comments Off on Blundstone Campaign Featured in Mobile Marketer ← Older posts |