Brand Initiatives Featured For Work On Blundstone Global Expansion
Brand Initiatives Group & Blundstone were featured this week in MR Magazine, an industry-wide publication in the US. The article talks about Blundstone’s recent changes and pushing the global brand identity into the US market, as well as the newly launched website rebuild, with increased social media engagement.
Part of the reason for splitting out womens and mens categories in Blundstone’s website was by demand, “Blundstone has always been a unisex brand but more and more women are purchasing our boots for themselves and the new navigation makes it easier for them to find their perfect boot and size,” said Kate Shevack, partner at Brand Initiatives Group and head of U.S. marketing for Blundstone. While Steve Libonati, Blundstone’s U.S. distributor notes that “there’s no question the women’s category offers the greatest area of opportunity for Blundstone, not only through further retail expansion but also in our ongoing product development.”
Steve Gunn, Blundstone CEO also talks about the global expansion of the brand, mentioning that “with a footprint in over 50 countries, Blundstone is no longer only a trusted safety and workwear boot, it’s now embraced as fashion for all ages. In the U.S. alone, Blundstone has doubled its business in the past three years and we have aggressive plans specifically for this market.” In fact, Blundstone is now available in some of the most popular retailers in the US such as Nordstrom, Todd Snyder, Steven Alan, American Rag, REI and Abercrombie & Fitch.
Read the full article to find out more about the plans ahead for Brand Initiatives Group’s work with Blundstone over the next few years – http://www.mr-mag.com/australian-boot-brand-blundstone-rebrands-implements-aggressive-u-s-growth-strategy/This entry was posted in Uncategorized. Bookmark the permalink. ← Defining a brand by public innovation is high risk, high reward Private Equity & Brand Equity →
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